Copywriting
One of my roles as a Learning Experience Designer/UX Designer is to create instructional copy for our mobile and web pages.
[Used with permission]
User Invest Guide
As a new startup, we decided to pursue equity crowdfunding to supplement our funding needs. Wefunder is a new platform that allows regular people to invest in startups and gain equity in the company.
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Our usability studies and user feedback indicated that users were unfamiliar with the concepts of equity in general and Wefunder's crowdfunding process in particular.
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I created a detailed guide to help investors understand the process and the history of equity crowdfunding. I also created a video tutorial of how to invest using the Wefunder interface, which was embedded on our site.*
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*This site page is no longer live, as The Green Book Project startup folded.
Copywriting
As Learning Experience Designer/UX Designer, I created instructional copy for our mobile and web pages.