Tool: PitchMonster 

 

Problem & Purpose:

• Sales reps (aka Design Consultants) must memorize a 20+ page sales pitch

• Newbies are expected to continue practicing with their manager after L&D onboarding​

• Managers need to carve out time to practice with newbies 

• Sales pitch practice is inconsistent across 17 branches

 

Solution:

• Meet business needs: increase closing percentages, increase net sales, decrease training time, increase training efficiency

• Provide self-paced sales pitch practice

• Provide microlearning with short, focused 5 min role plays

• Streamline the training process for sales staff

• Provide immediate, consistent feedback in a risk free environment

• Provide data-driven analysis of trainees' sales skills

• Assure consistent training across all 17 branches

• Provide a gamified opportunity to improve pitch skills

​

Approach:

• Initiate discovery calls with several AI training software vendors

• Plan and execute a two-month A/B test of sales training 

• Create 15 role plays, each focused on one aspect of the sales pitch

• Compare CP (Closing Percentage) of sales reps after:

  • regular onboarding training (control group)

  • regular onboarding & AI sales training (experimental group) 

• Create and deliver two follow up surveys:

  • experimental group

  • sales managers of experimental group​

• Gather data results and share with stakeholders for evaluation and for planning  next steps​

 

Aftermath:

Feedback Sample (limited responses):

• ​Sales reps and sales managers gave positive feedback

• Sales reps reported high confidence levels after AI training​:

  • After using PitchMonster, were you able to apply what you learned during your appointment with Clients? 4.5/5​

  • Would you recommend PitchMonster to other Sales Reps? 5/5

• Sales managers reported faster time to value in the field:​

  • Do you feel PitchMonster was an important part of your rep's training experience? 4.4/5​

  • Would you recommend PitchMonster to other Sales Managers? 4.4/5

​

• Results (final trial results as of 4/18/25):

  • Closing Percentage for AI-trained reps: 7% higher net sales than control group

  • Net sales for AI-trained reps: 58% higher than control group

  • First Time Closing for AI-trained reps: 41% higher than control group​​

• Results (after company-wide implementation as of 7/30/25):

  • Closing Percentage: 17% higher than last year​

  • Net sales: Total $ is confidential

  • First Time Close: 50% of sales calls